Entry 12 – How Important is Social Media?
by Daymond C. Roman
(EDITOR’S NOTE: The Story So Far starts HERE)
So, as Aaron worked on our website I was in charge of social media. Now, I’m not one of those frequent “facebookers”, “tweeters”, or “instagramers”. At least, I wasn’t at the time; but in order to develop any type of audience these days, social media is a must.
I mean, it’s not like it used to be; back in the day, marketing campaigns were all about purchasing TV/radio spots and/or some sort of printed publication. And that was it, because that’s where everyone’s eyeballs were. Today, even if you have those marketing vehicles, the everyday consumer expects you to have a strong online presence, because that’s where the eyeballs are now. And I’m not just talking about a website either.



by Team TVWriter™ Press Service