Herbie J Pilato Tells Us What It was Like to Meet Elizabeth Montgomery

by Herbie J Pilato

I’ll never forget the day I first heard Elizabeth Montgomery’s voice on my answering machine, trailing off and on tape, in bits and pieces, with a chipper, near stuttering rhythm.

I had been attempting to contact the iconic Bewitched star for months. William Asher, her former husband and the show’s core producer/director, had been playing matchmaker for us, recommending that she speak with me.

“You really should talk to Herbie,” he told her on more than one occasion. “He is sincerely concerned with this entity known as Bewitched.”

“He never tells me that I should talk to anyone,” Elizabeth would later share with upon our first meeting.

But she talked with me. Elizabeth welcomed me into her hushed world….

Read it all at medium.com

Writer/producer Herbie J Pilato is the host of the TV talk show THEN AGAIN WITH HERBIE J PILATO, now streaming on Amazon Prime and the author of several pop-culture/media tie-in books. He has been part of TVWriter™ for over 20 years and is Contributing Editor Emeritus. Learn more about Herbie J HERE

Are Rick and Morty Really Rick and Morty? Are They Still Funny in Japanese?

Is this the real thing or just a fantasy?

Or to put it another way, is this fanfic or future canon?

Either way, we love this mini-episode of Rick and Morty and are pretty darn sure that even if y’all don’t, you’ll still be, well, let’s just say intrigued.

A complete exposition of this short film is HERE. And it’s in English!

Return of the Dreaded Overthink!

Over the 20+ years of TVWriter™’s existence, we’ve spoken many times about the problem of overthinking our art, our work, and/or our lives. In face, we’ve published so many articles about it some people might call our concern an obsession. Or even – OMG! – more of the dreaded overthink.

Here’s the latest on how to put your overthinking obsession in its proper place.

How to Stop Yourself from Overthinking Everything
by Elizabeth Yuko

Everyone overthinks a decision or situation from time-to-time, but for some it becomes an obsession and gets in the way of their ability to function. When faced with a difficult decision, for example, it’s a good idea to take the time to weigh the potential risks and benefits of your options and consider the possible outcomes. But when it gets to the point where you’re getting distressed by imaging all the worst-case scenarios and then convincing yourself that they’re inevitable, it’s time to stop these thought patterns. Here are a few ways to do it.

Overthinking tends to fall into one of two categories: ruminating and worrying. Ruminating involves replaying a situation or problem over and over in your mind, according to the late Dr. Susan Nolen-Hoeksema, a former professor of psychology at Yale University. Here’s how Farah Aqel, a science journalist for Deutsche Welle (a German public international broadcaster) describes ruminating:

We ruminate by obsessing over our thoughts and thinking repetitively about various aspects of a past situation…People prone to such patterns of thought may, for example, overanalyze every single detail of a relationship that breaks up. They often blame themselves for what has happened and are overcome with regret, with typical thoughts being:

– I should have been more patient and more supportive.

– I have lost the most perfect partner ever.

– No one will love me again.

Ruminating typically involves a combination of regret, self-loathing and self-blaming, and is associated with the development of depression, anxiety and eating disorders, Aqel reports….

Read it all at lifehacker.com

Last Week’s Most Important Cord Cutting Developments

Cord Cutters News gives us the latest on the cord cutting front! Roku’s Strong Quarter, Mulan’s Premium Premiere, New Hulu Menus, & More!

Cord Cutters Video Channel: https://twitter.com/CordCuttersNews
Cord Cutters Web Site: http://cordcuttersnews.com

Oh, and you can even buy a nifty coffee mug so you can settle back and sip while you watch

Sponsors will Spend $1 Billion on Podcasts in the U.S. Next Year

What? Is this for real? Is podcasting really taking over the universe? Where are Rick and Morty to protect us? Well, at least now we know why Steven Spielberg’s Amblin’ Partners has been spending one Acme Bunch O’Bucks getting the TV series rights to so many ficpods. Whoa!

by eMarketer Editors

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year.

By the end of 2020, podcast ad spending in the US will reach $782.0 million, up 10.4% from last year, giving it a 21.0% share of the US digital radio ad market. And in 2021, spending will jump nearly 45% to $1.13 billion.

“Growth in podcast advertising spend will be more resilient this year relative to digital radio advertising as a whole, which will see double-digit declines,” said eMarketer forecasting director at Insider Intelligence Shelleen Shum. “The continued growth in podcast advertising is no surprise, as investments have made podcasts accessible to a wider audience. The news genre, a focus of many podcast advertisers, has performed well during the pandemic. While some ad campaigns were paused in H1 due to the uncertainty from COVID-19 lockdowns, we expect a rebound in Q3 and Q4.”

Only a very small percentage of podcast advertising is bought programmatically. This year, just 4.0% will be programmatic, with that figure increasing to 6.0% next year. eMarketer expects triple-digit growth to continue through 2021, as investments in audience measurement and the shift from untrackable baked-in ads toward dynamically inserted ones pave the way for programmatic buys. By 2022, 8.0% of podcast ads will be traded programmatically.

“One of the key challenges in podcast advertising is the lack of uniformity in measurement,” Shum said. “The IAB has released a set of guidelines to establish a common set of ad metrics for podcasts, which should bring some standardization to the industry and give advertisers more confidence….”

Read it all at emarketer.com