The Wonderful Life of Herbie J Pilato

We’re always happy when another publication recognizes the talents and achievements of TVWriter™’s Contributing Editor Emeritus, Herbie J Pilato. You know, like this:

Herbie J and Then Again with Herbie J Pilato guests Barry and Stanley Livingston of My Three Sons. Photo by Dan Holm Photography

by Mary Frances Barstow
via “Maine Seniors Magazine”
(Feb 2020 issue)

In chatting with Herbie J Pilato, there’s a moment when you realize that you just might be talking with an angel.

A professional of the entertainment and publishing industries, the host of his own TV talk show, the author of several critically-acclaimed books about pop-culture, and the founder of nonprofit dedicated to the positive influence of classic TV shows, Herbie J is as endearing, as he is prolific.

As an author, screenwriter, actor, singer/songwriter and executive, Herbie J heads his own TV production company, Television, Ink. [which, along with Joel Eisenberg and Steve Hillard, of Council Tree Productions, and producer Lorie Girsh Eisenberg], presents Then Again with Herbie J Pilato, a classic TV chat show streaming from Shout! Factory TV on Amazon Prime (and several other media outlets).

Where does Herbie J find the time to do it?  Where does he get the energy?  Exactly who is Herbie J Pilato?

“I guess the answers have to do with making the time. Whatever energy I have is filtered through the Universe because I am open to embracing it. Basically, I’m just a guy trying to do some good,” he replies, smiling.

His career began in 1984 as a Page for NBC in that network’s former legendary Burbank studios. Herbie J went on to write the original Bewitched Book (first published by Dell in 1992), followed by later revised editions titled, Bewitched Forever. Other TV companion books followed including The Kung Fu Book of Caine, The Kung Fu Book of Wisdom, The Bionic Book, Life Story – The Book of Life Goes On, NBC & ME: My Life as a Page in a Book, Twitch Upon Upon a Star, a critically-acclaimed biography of Bewitched icon Elizabeth Montgomery, and Mary: The Mary Tyler Moore Story, the latter of which is being rebooted for the fall of 2020 (the 50th Anniversary of TV’s groundbreaking sitcom, The Mary Tyler Moore Show).

After performing in several minor roles on television shows like Highway to Heaven, The Golden Girls, General Hospital and The Bold and the Beautiful, Herbie J began serving as an on-screen cultural commentator and the behind-the-scenes consultant on TV and DVD documentaries, such as 1999’s Bewitched: The E! True Hollywood Story, which remains one of the 7th highest-rated True Hollywood Stories in E!’s history.

Herbie J has served in the same capacity for A&E’s Biography segments on Elizabeth Montgomery and Lee Majors, TLC’s Behind the Fame special on The Mary Tyler Moore Show and The Bob Newhart Show, Bravo’s hit five-part series, The 100 Greatest Characters, and the DVD release documentaries of retro shows like CHiPs, The Six Million Dollar Man, and Kung Fu.

“I love what I do,” Herbie J says.  “I love my work, and I love my life, and in many ways, my work is my life, and vice-versa.” He thinks his work “…focuses on the positive.  And I wouldn’t have it any other way.”

“I’m very conscious of and sensitive to my following,” Herbie J continues, “…whether they stem from social media, or my books, or some of the shows that I’ve been fortunate to be associated with or appeared on.  When you’re in the public eye, or manifesting a presentation of some sort that will be observed in the public eye, even in the smallest of ways, I feel you have an obligation to speak with or present a positive voice.”

That positive voice includes many family-oriented, fantasy-geared completed scripts that Herbie J has “waiting in the wings,” he says with a wink, as two of those projects have to do with angels. (There’s that word again!)  The others, he promises, are also family-oriented, including an action-geared sci-fi drama, a comedy, and even a few reality shows.

“It’s all about diversity,” he says, “…just like life, which at times, can be quite magical…if we let it be.”

Certainly, life has its challenges, and Herbie J has experienced his, along with what he defines as “countless flaws.”

“I’ve made many mistakes,” he explains, “and I am in no way perfect.  But I try to do the best I can because I care.  I care about what I do.  I care about what other people do.  I care about people.  I care about my family…my friends…my colleagues…my country.  I care about this planet.  It’s in my make-up to feel that way.  It’s my nature.  It’s how I was raised.”

Herbie J grew up in the inner city of Rochester, New York in the literal shadow of Kodak’s global home office, within a large and loving Italian family.  Both of his parents had ten brothers and sisters in each.  According to Herbie J, his mother Frances (maiden name “Turri”) and father Pompeii (which he later changed it to “Herbie”) are both now “dancing in Heaven.”

“They were hardworking, sweet people,” he says.  “And whatever good is in me was placed there by God through my beautiful parents.  They were and remain a blessing to me.”

“We can cherish the past,” he concludes, “…but we must embrace the present, and look forward to the future with as much loving-kindness for others as possible.”

Yeah. An angel.

There Is Something (Too) Seriously Wrong With The Way New Scripted [Fiction] TV Shows and Movies Are Made Today

by Herbie J Pilato

Everybody Mumbles And Looks The Same — Everything Is Too Edgy

I watched some new television show the other night because I always try to watch new TV shows and at least give them a chance.

But those chances are becoming far and few between because, sorry — I am simply and sadly repelled by the way some of these new shows are produced, presented and performed.

Exhibit A: What I Observed

Some dark character, on what is a dark show, was being tormented by some other dark character. And the one being tormented said something to their tormentor, though I’m not sure what — because the tormented character was grinding their teeth through every line of dialogue, amidst the scene being filmed in bleak, dingy cinematography with the constant annoying music score (i.e. “noise”!) that usually blares in the background of all new TV shows today.

So, much so, I screamed at the set, and said, “What? What are you saying?!! I can’t understand one word you’re saying…!

Read it all at Medium.Com

Writer/producer Herbie J Pilato is the host of the TV talk show THEN AGAIN WITH HERBIE J PILATO, now streaming on Amazon Prime and the author of several pop-culture/media tie-in books. He has been part of TVWriter™ for over 20 years and is Contributing Editor Emeritus. Learn more about Herbie J HERE

Ken Levine on Developing Plots for the M*A*S*H TV Series

The Great Ken Levine gives us the inside scoop on the writing of MASH in one of the best -how-to columns we’ve ever seen.

by Ken Levine

MASH episodes tend to be complicated and I’m often asked how we plotted out stories. So here’s how we did it.

First off, we chose the best stories we could find – the most emotional, the most interesting the best possibilities for comedy. Plotting is worthless if you have a bad story. Chekhov would pull out his hair trying to make “B.J.’s Depression” work.

(Side note: stories where your lead character is depressed generally don’t work in comedy. Moping around is not conducive to laughs. Better to make them angry, frustrated, lovesick, impatient, hurt – anything but depressed… or worse, happy. Happy is comedy death.)

We got a lot of our stories from research – transcribed interviews of doctors, nurses, patients, and others who lived through the experience. But again, the key was to find some hook that would connect one of our characters to these real life incidents.

Some of these anecdotes were so outrageous we either couldn’t use them or had to tone them down because no one would believe them….

Read it all at

Listen to Ken’s podcast!

10 Most Viewed TVWriter™ Posts of the Week – March 30, 2020

Good morning! Welcome to another new week at TVWriter™, starting with our latest look at the most popular blog posts and resource pages during the  last week.

They are, in order:

How To Write The Perfect TV Series Review To Captivate Your Readers

‘The Following’ Season 4 was Cancelled by Fox Because the TV Series Became a Victim of Lazy Writing!

Corporal Punishment and Primetime TV

Writing the Dreaded Outline

Herbie J Pilato On TV’s Wonder Couple, Lynda Carter and Lyle Waggoner


8 Tips for Writing for Children’s TV Shows

Supernatural Season 1 Finale – Recap and Review

The Outline/Story

The Silver Surfer

Big thanks to everybody for helping us have another terrific week at TVWriter™. Don’t forget to click above and read what you missed and re-read what you loved!

BBC to open up its Writers’ Academy to non-professionals

A couple of days ago we posted about how The Society of Authors in the UK is setting up a fund to help writers get through the financial problems that are part of the current worldwide Covid crisis.

Today we bring news of another way our British cousins are supporting our favorite art form – TV writing. Wow. Just wow.

The BBC is to throw open the doors of its Writers’ Academy to anyone who wants to have a shot at writing for television, in a move dubbed “X Factor for writers”.

In the past, only professional screenwriters have been allowed to apply to the academy, but in a bid to bring in voices from different backgrounds any budding writer will be able to try to follow in the footsteps of previous winners such as Killing Eve and The Victim writer Rob Williams.

The eight successful applicants will write for BBC Studios’ biggest shows such as EastEnders and Casualty, have lectures from writers such as Line of Duty’s Jed Mercurio and Years and Years writer Russell T Davies and get three months of paid training.

The move may be welcomed by those in self-isolation due to the coronavirus outbreak who are looking for something to focus on. Recently, stories have been shared about the creativity that has emerged from historical quarantines. William Shakespeare is thought to have penned King Lear during a plague outbreak and Sir Isaac Newton reportedly discovered gravity while in quarantine.

The head of the BBC Studios Writers’ Academy, John Yorke, said writing could help people cope with anxiety….

Read it all at

by Tara Conlan