ENTERTAINMENT INDUSTRY NEWS, AUDIO EDITION, FOR THE WEEK OF 09/02/19

Music in the podcast provided by:  https://filmmusic.io
“The Builder” by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

by Bob Tinsley

PAY ATTENTION!

Why should you be interested in making audio fiction? Why should you be interested in making podcasts? Discoverability, that’s why.

The meaning of the word podcast is evolving to include any episodic, audio-only production whether nonfiction or fiction. Google now makes podcasts searchable, especially if they have transcripts (and why wouldn’t they). More people are using voice search, and voice search returns audio results.

Agents and major studios have started trawling through podcasts and ttheir creators for new content and talent. So PAY ATTENTION! Here’s the latest news.

  • I TOLD YOU SO.

Dr. Death, which we talked about last week, advanced to 73rd in the iHeart Radio Top 100 Podcasts and moving up.

https://news.iheart.com/charts/podcasts-top-100/latest/

  • I TOLD YOU SO, AGAIN.

If you needed any further proof that the Entertainment Industry pays attention to podcasts, the Austin Film Festival includes a Fiction Podcast track for at least the second year and maybe the third, I don’t remember. The conference happens October 24th through the 31st, 2019, in Austin, Texas.

They have invited Lauren Shippen, creator of the podcast The Bright Sessions, now in development as a TV series, to speak, among many others. In the Film Festival’s words,

In October, we’re going to bring some of the most creative minds in this emerging industry to you in Austin and let you hear for yourself about the art of writing a story for an acoustic medium, and about the need for great writers who will boldly go where few have gone before (emphasis mine).

https://austinfilmfestival.com/podcast-programming/?utm_campaign=Fiction%20Podcast%20Weekly&utm_medium=email&utm_source=Revue%20newsletter

  • SPEAKING OF LAUREN SHIPPEN.

The Infinite Noise: Interview with Lauren Shippen.

In addition to writing an audio fiction podcast series for Marvel comics, she talks about the novels she’s writing based on The Bright Sessions. This is called multiple income streams. It’s also called Licensing Out.

This happens when you are able to retain the copyright for your own work, which doesn’t happen in TV or movies. You do not write a book, a short story, or a script. You produce a piece of licensable Intellectual Property, and you better start thinking about it that way. 

https://www.denofgeek.com/us/books/science-fiction-books/283171/the-infinite-noise-interview-with-lauren-shippen

  • START GETTING IT TOGETHER.

The Outlier Podcast Festival will be held in Los Angeles at Astroetic Studios, 224 E. 11th St, Suite 700 STE A & B, on September 13th and 14th. One of the sessions is titled, “Going Hollywood: Get Your Podcast Optioned By a Network or Studio.”

There will be five keynote speakers and 34 presenters in three tracks, Business and Marketing, Creative and Storytelling, and Tech and Innovation. The speakers will be podcasters and podcast network executives. There will be plenty of opportunities for networking.

http://outlierpodfest.com/

  • HOW TO MAKE YOUR PODCAST THRIVE.

In an article on Medium titled Three Ways To Survive Podcasting’s Existential Crisis, Tom Webster, Senior Vice President of Edison Research, presents a lot of data about how podcasting is changing along with some solid advice on how to make sure your podcast gets discovered.

Podcast listeners who once subscribed on dedicated websites or podcast clients such as iTunes or Podcast Addict now roam from Spotify and Pandora to FaceBook to YouTube and Instagram.

His advice: “You have to put success in your way, BE where they are, LIVE where they are, and have a plan to LOVE where they are.”

https://medium.com/@webby2001/three-ways-to-survive-podcastings-existential-crisis-fe679f0da603

  • HOW TO MONETIZE A PODCAST.

How To Make Money With A Podcast: Monetisation 101.

This article provides a terrific overview of one of the greatest questions of our time. Podcastwise at least. It starts with what you need to have in place before you start monetizing and walks you through all the options with lots of detail.

Unsurprisingly, the article recommends that you build relationships within the community as one of the very first things to do. Sound familiar?

You also get some guidance on one of the most frequently asked questions among new podcasters like the very popular “When do I start monetizing?”

Some of this article applies just to nonfiction podcasters, but I know many successful audio fiction podcasters who would, and have, given the same suggestions. This article will save you a lot of time. 

 https://www.thepodcasthost.com/monetisation/podcast-monetisation/

  • IF YOU WANNA WRITE/PRODUCE, YOU GOTTA LISTEN.

How To Listen To Audio Fiction.

This article from Monkeyman Productions covers everything from what audio fiction is to how to find podcasts that interest you. Monkeyman switched from producing theater to producing audio fiction last year. An interesting choice.

https://monkeymanproductions.com/2019/09/how-to-listen-to-audio-fiction/

  • IF YOU WANNA WRITE/PRODUCE, YOU GOTTA LISTEN, PART 2.

August 2019 Audio Drama/Fiction Podcast Debut Releases.

A compilation of all the new audio fiction podcasts that began in August. Oodles and gobs of goodness here; everything from science fiction to mystery to mockumentary to romance to fantasy. If you like genre fiction this is the place to go.

https://www.thecambridgegeek.com/posts/2019/09/20190901-a.php?utm_campaign=Fiction%20Podcast%20Weekly&utm_medium=email&utm_source=Revue%20newsletter

  • PODCASTS HAVE THEIR VERY OWN MONTH.

September is International Podcast Month. IPM 2019 has its own webpage. Check it out. Internationalpodcastmonth.com.

https://www.internationalpodcastmonth.com/?utm_campaign=Fiction%20Podcast%20Weekly&utm_medium=email&utm_source=Revue%20newsletter

  • NETWORKING, PEOPLE.

For those of you on the East Coast, PodTales: A Festival of Audio Drama and Fiction Podcasting will take place in Cambridge, MA, on October 20, 2019.

Many of the biggest names in audio fiction will be there and available for schmoozing. Admission is free, so if you’re in the area, no excuses.

https://podtales.org/

FOLEY? WHAT’S THAT?

The Other F Word: What is Foley in the 21st Century?

If you don’t know what foley is and what it can do for you, it’s time to learn. And you can do it here.

https://blog.prosoundeffects.com/the-other-f-word-what-is-foley-in-the-21st-century?utm_campaign=Fiction%20Podcast%20Weekly&utm_medium=email&utm_source=Revue%20newsletter

A WEBSITE? I NEED A WEBSITE, TOO?

Helping Your Discoverability: It’s Time For A Website.

It’s all about discoverability, a word that a lot of people shout out, but few know the hows. These people know. The article tells you in a short, chatty form what you absolutely need to have on the website for your show.

https://podcastmovement.com/helping-your-discoverability-its-time-for-a-website/

  • FREQUENCY IS NOT A SETTING ON THE RADIO DIAL.

How Often Should I Release New Podcast Episodes?

This article gives a good background on a perennial question. Bottom line: consistency builds trust.

If you have to record and produce the entire season of your show before releasing the first episode to ensure a regular release schedule, do it. You won’t be the only one.

 https://www.thepodcasthost.com/planning/episode-frequency/

So, until next week, same Bat-time, same Bat-channel, keep listening and keep creating.


Music from https://filmmusic.io

“The Builder” by Kevin MacLeod (https://incompetech.com)

License: CC BY (http://creativecommons.org/licenses/by/4.0/)

ENTERTAINMENT INDUSTRY NEWS, AUDIO EDITION – 09/05/19

Music in the podcast provided by:  https://filmmusic.io
“The Builder” by Kevin MacLeod (https://incompetech.com)
License: CC BY (http://creativecommons.org/licenses/by/4.0/)

by Bob Tinsley

PAY ATTENTION!

Why should you be interested in making audio fiction? Why should you be interested in making podcasts? Discoverability, that’s why.

The meaning of the word podcast is evolving to include any episodic, audio-only production whether nonfiction or fiction. Google now makes podcasts searchable, especially if they have transcripts, and why wouldn’t they.

More people are using voice search, and voice search returns audio results. Both agents and major studios have started trawling through podcasts and their creators for new content and talent.

So PAY ATTENTION! Here’s the latest news.

    • I TOLD YOU SO

Dr. Death, a true-crime podcast on the Wondery network, is being adapted into a TV series starring Jamie Dornan, Alec Baldwin, and Christian Slater. It follows the efforts to bring down a neurosurgeon who killed or permanently injured over 30 people.

The podcast has garnered 50 million listeners since its debut in 2018. Wondery also has two other podcasts that have been turned into TV series, Homecoming, up for a second season, with Julia Roberts and Bobby Cannavale on Amazon, and Dirty John with Connie Britton and Eric Bana on Bravo.

https://www.papercitymag.com/culture/dr-death-podcast-turned-tv-series-dallas-neurosurgeon/

 

  • AGAIN, I TOLD YOU SO

11 Buzzworthy Podcasts Being Adapted Into TV Shows. Of the 11 shows under development are three on HBO, two each for FX and Amazon, and one each for USA, Showtime, Oxygen, and Bravo.

https://www.themanual.com/culture/best-podcast-adapted-into-tv-shows/

 

  • SHORTER IS BETTER?

When Creating Content, Size DOESN’T Matter.  In this article on the Jacobs Media website, Fred Jacobs, Radio Hall of Fame inductee, talks about length vs. content. He starts off talking about ads, but, not to worry, halfway down the page he brings in podcasts. His bottom line: There are no rules.

https://jacobsmedia.com/when-creating-content-size-doesnt-matter/

 

  • PODCASTS ARE GETTING SHORTER

Megaphone Pods analyzed the 549 podcasts in the Apple Podcasts Top 200 list over the last five years. They are beginning to see spikes in the 2 – 5 minute range. A lot of those are quick updates, but there are also podcasts whose regular episodes are that length.

The largest growth has been in the 0 – 30 minute length, 15% of episodes in 2015 to 34% in 2019 so far. This increase was taken out of the one to one-and-a-half + hour sector which went from 37% in 2015 to 13% in 2019.

https://medium.com/megaphonepods/podcasts-are-getting-shorter-a876cfa2f56a

 

  • WRITING FOR VOICE-FIRST DEVICES.

In this article Amy Stapleton, founder of Tellables, introduces a new market for writers. It’s so new that no one quite knows what to do with it. Start paying attention to voice-first devices like Alexa and Google Assistant. If you don’t get in, you could be hurting your discoverability.

https://www.insecurewriterssupportgroup.com/2019/06/writing-for-voice-first-devices.html?m=1

 

  • THE PROBLEM WITH VOICE-FIRST DEVICES

Why Podcasts Aren’t Doing Well on Smart Speakers. This article reports on a panel discussion at the Podcast Movement 2019 conference. The panelists were leaders in the Voice-First movement.

In addition to the big problem listed below, they offered a list of possible solutions that mostly had to do with education of both podcasters and listeners and simplicity. In addition to pointing out the big problem of most people not using their Alexa or Google Assistant to listen to podcasts, they offered a list of possible solutions that mostly had to do with education of both podcasters and listeners in simplicity.

https://www.amplifimedia.com/blogstein/2019/8/19/why-podcasts-arent-doing-well-on-smart-speakers

 

  • LONGER IS BETTER?

Reader, I Downloaded Him: Boom Times For The Literary Long Listen. This awkwardly titled article primarily covers audiobooks, but it applies just as easily to Audio Fiction. Mastering and controlling your attention while listening to audio ultimately feels good.

https://www.theguardian.com/books/2019/aug/18/bbc-radio-4-classic-novels-audio-amazon-audible-proust-tolstoy

 

  • THE HOLLYWOOD REPORTER

The Hollywood Reporter Has Podcasts. Who knew?

https://www.hollywoodreporter.com/topic/thrpodcasts

 

  • SPOTIFY IS LOOKING FOR MORE PODCAST CREATORS

Spotify Tests An In-app ‘Create Podcast’ Button. There is now a button in Spotify’s podcast library labeled Create Podcast. The nice thing about it? No special equipment is required. When you press the button you are transfered over to Anchor (more below) which allows you to record, edit, and distribute your very own words of wisdom. And maybe even get paid for it.

https://www.theverge.com/2019/8/28/20837357/spotify-anchor-podcasts-button-create-in-app

 

  • MAKE A PODCAST WITH ANCHOR

Anchor, which is available as an Apple or Google app and as a desktop program, allows you to record anywhere on your phone, tablet, or desktop, edit (they’ve made this so simple even a first-timer can do it), add music, transitions, and sound effects, bring in guests from anywhere there is a telephone or internet connection, host it, distribute it everywhere people find podcasts (including Spotify), and monetize it through commercial sponsors or on a Patreon model.

And what does all this goodness cost? Not one red cent. So now you have no excuse.

https://anchor.fm/

 

  • PODCAST MOVEMENT 2019

Last week one of the biggest podcasting conferences in the world was held in Orlando. Podcast Movement 2019 had around 3,000 attendees who came to see and listen to 370 speakers in live shows, panels, and small face-to-face gatherings. This is the first year Podcast Movement had an audio fiction track. Audio fiction is no longer an outlier.

https://discoverpods.com/podcast-movement-2019-review-orlando/?utm_campaign=Fiction%20Podcast%20Weekly&utm_medium=email&utm_source=Revue%20newsletter

SPEAKING OF AUDIO FICTION…

Did you know that all audio fiction entries in TVWriter™’s PEOPLE’S PILOT 2019 pilot script competition are eligible for the two major category prizes plus special prizes and a reduced entry fee?

Learn all about it at: https://peoplespilot.com

Jill Olmsted’s ‘Tools for Podcasting’

Here we go, everybody. The Tools for Podcasting site (it’s really just a page with one terrific link) has everything we all need to produce professional sounding podcasts, including – yay! – fiction podcasting AKA audio fiction, audio series, et al.

Yeppers, kids, we here at TVWriter™ are Big Believers in free, unfettered, ungatekeepered, single-handed creation, and the contents of this site, Jill Olmsted’s Tools for Podcasting book, certainly appears to be absolutely free.

Big thanks to the School of Communication, American University, for the most helpful freebie this TVWriter™ minion has seen in a lo-ong time.

CLICK HERE FOR TOOLS FOR PODCASTING

What’s New in Podcasting – August 29, 2019

Podcasting, whether it be professional, personal, fictional, news, you-name-it, is finally coming into its own, and TVWriter™ is going to try like the proverbial sonofabitch to report on it regulary. Here are some of the week’s most important developments.

EDITOR’S TRANSLATION: In other words, these are the articles that surprised and impressed us podcasting/audio drama/audio comedy newbies. We definitely think they’re worth checking out.

There Were Very Diverse Voices at Podcast Movement by Robin Kinnie

I was elated to receive my first invitation to speak at a national conference this year. The icing on the cake was that the conference was Podcast Movement 2019, the largest gathering of podcasters in the country. Tangia Estrada (Host, That’s What She Did Podcast and The Skin You’re In Podcast) had put together a dynamic panel of women podcasters to discuss how we can work together to continue the growth of women of color podcasters…..
Read it all at podcastbusinessjournal.com

Audio dramas have been around for almost as long as radio, but the podcasting boom has inspired a renaissance. Just as streaming platforms have transformed the way in which we consume television, the on-demand nature of podcasts makes it possible to pick and choose a genre of radio play — like science fiction, sports drama or horror — and binge the entire thing rather than wait for weekly installments….
Read it all at nytimes.com

Gen Z Podcasts Are Coming Soon by podcast business journal

Brat, the Gen Z network behind hit shows like “Chicken Girls” and “Zoe Valentine,” is partnering with ART19 to create original Podcasts. Brat will release three original series, set in and around the “Brat Universe….”
Read it all at podcastbusinessjournal.com

Audible Teams Up With Big Names as Audio-Only Storytelling Expands by elaine low

Hobnobbing with the likes of Reese WitherspoonKate McKinnon and Yara Shahidi isn’t typically the gloss applied to the cerebral audiobook set, but Audible is putting the humble audio story through its own movie-makeover montage, inking high-profile development deals with entertainment names like “The Walking Dead” comics creator Skybound Entertainment, Witherspoon’s Hello Sunshine and Lorne Michaels’ Broadway Video Enterprises….
Read it all at variety.com

How Conan O’Brien and Other Top Hosts Are Tapping Into the Podcast Revolution by brent lang and todd spangler

Conan O’Brien never planned on becoming the darling of the podcasting world.

“It’s not the natural career step,” he says. “I have a talk show, and it felt like maybe you do the podcast in order to get on TV. But when my staff approached me about it, I kind of thought what the heck? What do we have to lose?”

Despite its star’s initial reservations, “Conan O’Brien Needs a Friend,” an interview program in which the late-night comic engages in free-form chats with everyone from “Barry” creator Bill Hader to historian and Pulitzer Prize-winning author Robert Caro, has become the breakout hit of the audio season. It commands more than 1 million downloads an episode — blockbuster numbers for a podcast — and has inspired O’Brien and his team to create a spinoff show with sidekick Andy Richter, as well as scripted podcasts such as “Frontier Tween,” a satire of prairie life, and “Smartr,” a startup-culture sendup….
Read it all at variety.com

The Best Podcasts Of 2019 (So Far) by Tom Nicholson

The podcasting ecosystem is rich, varied and complex, and that’s obviously a brilliant thing in itself – especially if you’re in the market for a new mattress or need an all-in-one solution for creating a beautiful website – but it can also be a bit overwhelming. There are only so many hours in the day. Pick the wrong podcast and you could ruin your whole commute.

You need a David Attenborough to point the way through the undergrowth and stop you wasting time wandering down dead ends. So to that end, here’s our running list of the best new ones that come out this year, as well as pointing up new highlights from long-running favourites….
Read it all at esquire.com

If all goes well, we’ll be back with more next week!

Which reminds us:

TVWriter™’s signature pilot writing competition, PEOPLE’S PILOT 2019 offers special discounts on fictional audio series and web series, plus special prizes in addition to the contest’s regular categories. See the deets  HERE

“Podcasting” News – Part 4

Ah, what the hell. Here’s one more for the road.

Yeah, this article’s back to calling what’s being done podcasts, but a rose by any other name, yeah?

Have another look:

Is Your Next Marketing Win A Branded Podcast?
by Eric Hadley

Among the big winners at the iHeartRadio Podcast Awards were “The Joe Rogan Experience,” “Armchair Expert with Dax Shepard” and “Getting Curious with Jonathan Van Ness.” As a marketing leader at iHeartMedia, I’m a listener and fan of these podcasts, which air on our platform, among others. But I believe the most-watched category by my fellow marketers was no doubt Best Branded Podcast, a distinction likely lost on most casual listeners, with nominees including blue-chip brands like Sephora, Fidelity Investments and Trader Joe’s. (The winner was Tinder for “DTR,” a podcast about dating in the digital age.)

While once considered a niche marketing play, branded podcasts have formally arrived and are proving that smart, compelling storytelling can be more effective than ads at winning new customers and deepening relationships with existing ones.

It’s not hard to understand why branded podcasts have blown up in recent years. Podcasting is on a tear, clocking an average of 90 million listeners a month, with more than half of the U.S. population (over 12 years old) having listened to one. The podcast audience is a marketer’s dream, with almost 40% sitting in the coveted 18-to-34 sweet spot.

There are now roughly more than half a million podcasts to choose from, according to one estimate, though experts say we’re still in the early days of the boom, thanks to the explosion of smart speakers and enhancements to discoverability.

For companies looking to articulate a brand story and connect with audiences, a branded podcast is a compelling solution. Here’s what to keep in mind to ensure yours isn’t just good, but utterly addictive….

Read it all at forbes.com