Sponsors will Spend $1 Billion on Podcasts in the U.S. Next Year

What? Is this for real? Is podcasting really taking over the universe? Where are Rick and Morty to protect us? Well, at least now we know why Steven Spielberg’s Amblin’ Partners has been spending one Acme Bunch O’Bucks getting the TV series rights to so many ficpods. Whoa!

by eMarketer Editors

Podcast listenership in the US has been soaring in recent years and advertising dollars are following. Podcast ad spending is a bright spot amid lackluster digital radio spending. According to eMarketer’s latest forecast, US podcast ad spending will surpass 20% of digital radio ad spending this year and cross the $1 billion mark next year. read article