Leesa Dean: Adventures of a Web Series Newbie

promotionChapter 64 – Promotion Revisited
by Leesa Dean

Last week, there was an article in The Wrap that said more Game of Thrones fans watch fan-generated videos on YouTube than official GoT content. In fact, less than 11% of GoT videos viewed are from the show’s official channel. And the thing I thought was: Instant free promo! Wow. If you’re lucky enough to have that happen.

One of the hardest parts of releasing a web series is promoting it. When I first launched, I stupidly and literally thought, ok, I’ll release this video, go to sleep and wake up in the morning to millions of views and internet fame.

Wrong. read article

Ever See a Video Press Release?

Actually, you probably have, you just didn’t know it. But Canon Marketing has released this bit of coolness on YouTube, starring the World’s Smallest Giant Robots…and sfx that are – we swear – genuinely awesome:

Gundam Project read article

Peer Production: SPOOKED Episode 3

Crate & Barrel – sorry, we mean Geek & Sundry – are really rolling on this web series, turning out the episodes so quickly that even the Flashes at TVWriter™ can’t keep up. But we really want you to enjoy Episode 3…which may or may not put us in the position of being all caught up.

What the hey – we’d always heard that Felicia Day was a fast chick, but this is superhuman video making!

Leesa Dean: Adventures of a Web Series Newbie

 Chapter 63 – Rollo Returns/MCNs
by Leesa Dean

Another super busy week with meetings, writing, editing or, as showrunner/creator extraordinaire Shonda Rhimes would say, “doing.” Feels great to be in the midst of all of this with little time for much else.

And right in the middle of it all, Rollo called.

For those who’ve just started following this blog, Rollo is a guy who contacted me right after I launched. A former senior level exec, he’s been out of work (mostly) for a number of years and trying to figure out a smart direction. He wanted to be attached to Chilltown, be involved in the web game and I ultimately decided to move on. We’ve (more or less) remained friends. His stories of late 90?s/early 2000?s excess, if nothing else, are fun to hear. We agreed to meet at my new favorite ramen place in Hell’s Kitchen for beers and soup. read article

Peer Production: THE NEW ADVENTURES OF PETER AND WENDY

Okay, so LB walks into the room and says to us minions, “Hey, minions, I need one of you to watch a web series called THE NEW ADVENTURES OF PETER AND WENDY and write a short review for TVWriter™.”

Knowing that Our Beloved Leader is a huge sucker for anything about Peter or Wendy or Captain Hook or any of those folks, one of us (nope, ain’t saying who) innocently asked, “Why don’t you do it?”

To which LB replied. “I did the first half. Watched it, I mean.” read article