Chapter 64 – Promotion Revisited
by Leesa Dean
Last week, there was an article in The Wrap that said more Game of Thrones fans watch fan-generated videos on YouTube than official GoT content. In fact, less than 11% of GoT videos viewed are from the show’s official channel. And the thing I thought was: Instant free promo! Wow. If you’re lucky enough to have that happen.
One of the hardest parts of releasing a web series is promoting it. When I first launched, I stupidly and literally thought, ok, I’ll release this video, go to sleep and wake up in the morning to millions of views and internet fame.