Adventures in Digital Series Land #116
by Leesa Dean
Things are getting intense. In a good way! My radio segment *just* went live on AM radio to a pretty big audience! The show, Lele’s Week in Review, is a 90 second parody of entertainment news done by my character Lele. I write, produce and voice it. It’s A LOT of fun. And a lot to do. I bang out/record a new episode every single week.
Two radio stations have it: Rhythm 105.9 in Yuma, CA and now WWRN 1620 AM Urban Classics (as part of the Just Wake Up Morning Show every Friday at noon EST) which is in Lehigh, PA. They’re both syndicated out to smaller stations. Total listeners so far: about 250,000. Not too shabby.
WWRN started as a digital channel, I met them when they interviewed me aboutChilltown, I had just started the segment with Rhythm 105.9 and they were interested. WWRN kept growing and growing and now, it’s finally made them jump to AM. Cool factoid: WWRN is co-owned by former 1990’s phenom Damion “Crazy Legs” Hall from the R&B group Guy. I feel it’s a real opportunity for me to increase brand awareness.