Leesa Dean: Sometimes Entering the Fast Lane Means Slowing Down

leles week in review

Adventures in Digital Series Land #116
by Leesa Dean

Things are getting intense. In a good way! My radio segment *just* went live on AM radio to a pretty big audience! The show, Lele’s Week in Review, is a 90 second parody of entertainment news done by my character Lele. I write, produce and voice it. It’s A LOT of fun.  And a lot to do. I bang out/record a new episode every single week.

Two radio stations have it: Rhythm 105.9 in Yuma, CA and now WWRN 1620 AM Urban Classics (as part of the Just Wake Up Morning Show every Friday at noon EST) which is in Lehigh, PA.  They’re both syndicated out to smaller stations. Total listeners so far: about 250,000. Not too shabby.

WWRN started as a digital channel, I met them when they interviewed me aboutChilltown, I had just started the segment with Rhythm 105.9  and they were interested. WWRN kept growing and growing and now, it’s finally made them jump to AM. Cool factoid:  WWRN is co-owned by former 1990’s phenom Damion “Crazy Legs” Hall from the R&B group Guy. I feel it’s a real opportunity for me to increase brand awareness.

Meanwhile, I’m working about 6 1/2 days a week on the new series. Post-production is so incredibly involved, it’s a much bigger chunk of work than I anticipated. I’m *hoping* the first seventeen episodes will be in the can by sometime in January but at this rate, who knows. And there are three additional episodes PLUS the trailer that have to constructed.  I’m getting bleary-eyed just thinking about it.

Also, every day, I spend a few hours knocking out a spec pilot script. I’m mentally raking myself over the coals with this one cause I feel really strongly about it and it’s….complex.  FYI, the secret to writing something that’s complex?  Keep it simple.  Or, at least, make it look/feel that way. Something that’s a lot tougher than it seems. I’m hoping this script will be in the can by the end of December.

And after that?  Three new writing projects–a short and two new digital series (which I’m hoping to be in production with by Spring.)

Like I said, it’s a lot.  So once again, I’m going to take it a little slower with this blog.  Only post once in a while and after the new series is in the can and I’m gearing up for promo, I’ll start again.  Mostly cause I’m hoping that my journey promoting and being out there will be helpful to people.

Til then, I’ll leave you with this from the great Frank Ze.

Leesa Dean is the creator of CHILLTOWN TV, a digital series to reckon with, and the new hit podcast “Lele’s Week in Review.” Learn more about Leesa HERE.

Author: ChilltownTV

I'm primarily a writer. Sold a few series to tv networks and production companies but never had anything get on the air. So I taught myself how to animate and completed 3 digital series, launching two. The first, Chilltown has been named one of "Five Web Series That Should Be on Your Radar" by ABCNews/Univision and a "Show to Watch" by Tubefilter. The second, Lele's Ratchet Advice Show, garnered a fanatic cult following. As a result, I now do Lele's 60 Second Wrap Up, a weekly comedic entertainment report (which I write & perform) that airs on urban radio stations Rhythm 105.9fm and the Just Wake Up Morning Show on WWRNfm.

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