Adventures of a Web Series Newbie Chapter 95
by Leesa Dean
I have a friend who has a fair amount of Facebook friends (about 800) and hardly any twitter following (about 50 followers). He’s launching a creative project online and we had a long conversation about promotion last month. Since I’m prepping for my new series and am ultra-focused on promo, am just curious about what other people are doing. But we spent most of the convo with him just telling me all about his project. I figured he wanted to keep his promo plans under wrap. I was wrong.
I was actually shocked to hear from him this week via text. Turns out he just launched his project and the way he’s promoting it is totally old school. And by old school, I mean, kinda like the way I launched Chilltown billions of years (ok a couple of years ago). Without any real social media strategy to speak of.
I thought I’d put together a few things NOT to do when you’re launching an online project. These are kind of no-brainer tips but it’s shocking how many people (my friend included) don’t pay attention to them. And believe me, I learned these the hard way:
This week I went to a workshop that was part of series called Build Your Channel and held at and run by YouTube in their NYC offices. This event had been previously scheduled a few weeks back but they had to change the date because of the blizzard. The series is intended to help creators broaden audiences and this one specialized in Channel and Video Optimization. It was packed.
