Leesa Dean: How NOT to do Social Media

Adventures of a Web Series Newbie Chapter 95
by Leesa Dean

dontsI have a friend who has a fair amount of Facebook friends (about 800) and hardly any twitter following (about 50 followers).  He’s launching a creative project online and we had a long conversation about promotion last month. Since I’m prepping for my new series and am ultra-focused on promo, am just curious about what other people are doing. But we spent most of the convo with him just telling me all about his project. I figured he wanted to keep his promo plans under wrap.  I was wrong.

I was actually shocked to hear from him this week via text. Turns out he just launched his project and the way he’s promoting it is totally old school. And by old school, I mean, kinda like the way I launched Chilltown billions of years (ok a couple of years ago). Without any real social media strategy to speak of.

I thought I’d put together a few things NOT to do when you’re launching an online project.  These are kind of no-brainer tips but it’s shocking how many people (my friend included) don’t pay attention to them.  And believe me, I learned these the hard way: read article

Leesa Dean: Tips from YouTube

Adventures of a Web Series Newbie – Chapter 94
by Leesa Dean

youtubeThis week I went to a workshop that was part of series called Build Your Channel and held at and run by YouTube in their NYC offices. This event had been previously scheduled a few weeks back but they had to change the date because of the blizzard. The series is intended to help creators broaden audiences and this one specialized in Channel and Video Optimization. It was packed.

Since I’m planning on releasing a series later this year and promotion and audience building is what my main focus is this days, I was chomping at the bit to check this out.

Turns out a friend, Robin, who’s in the process of upgrading her site was also going so we met and went together. They took us a few flights down to a special classroom, set up just for these workshops. Which was pretty impressive. They had refreshments and about 120 people were there. read article

Cargo 3120: The Making of a Sci-Fi Franchise #18

CARGO3120

Entry 18 – Making Adjustments

by  Aaron Walker Sr.

(EDITOR’S NOTE: The Story So Far starts HERE)

As you have no doubt noticed, we were unable to hit our January 2015 revised launch date. We tried everything within our power to release on time, but given where we were in January, we were forced to delay the release. This was not a decision that was easily made, but we here at Team Cargo thought it better to delay the release than to rush something that wasn’t quite ready for the public. This decision stems from the commitment of Team Cargo to produce a high quality webcomic that our readers deserve. read article

Hank Isaac Remembers the Great Stewart Stern

by Hank Isaac

stewart_stern

Earlier this month my mentor and former teacher, Stewart Stern, passed away. He was 92. A gentle man with a kind heart, Stewart was much more than just the writer of the classic film “Rebel Without a Cause.” He was an ardent fan of Barrie’s Peter Pan, Paul Newman’s friend and biographer, and was never at a loss for captivating career anecdotes. Even when he told his stories over and over again [yes, my point exactly] you never got tired of hearing them.

We grew up not too far from each other. We attended rival prep schools in NYC, though about twenty years apart. Both our families had close ties to Loews/MGM. read article

Web Series: FAKE GEEK GIRLS

As a genuine geek boy, this web series strikes terror into my totally nerdy heart. Where’s the BIG BANK THEORY crew when you need ’em?

In other words, this is pretty cool:

Find out more about the Fake Geek Girls!