Leesa Dean: Tips from YouTube

Adventures of a Web Series Newbie – Chapter 94
by Leesa Dean

youtubeThis week I went to a workshop that was part of series called Build Your Channel and held at and run by YouTube in their NYC offices. This event had been previously scheduled a few weeks back but they had to change the date because of the blizzard. The series is intended to help creators broaden audiences and this one specialized in Channel and Video Optimization. It was packed.

Since I’m planning on releasing a series later this year and promotion and audience building is what my main focus is this days, I was chomping at the bit to check this out.

Turns out a friend, Robin, who’s in the process of upgrading her site was also going so we met and went together. They took us a few flights down to a special classroom, set up just for these workshops. Which was pretty impressive. They had refreshments and about 120 people were there.

The instructor went over the section from the YouTube Playbook on audience building and expanded on it. Sections included Channel Design, Thumbnail best practices, metadata best practices including keyword placement, collaborations, annotations, playlists and more.

Truthfully, I knew a lot of the material already. But it was a great refresher and enabled me to tweak some of the promo ideas I’m working on, to adhere to some of those best practices and think out the box more with the material/plans I’m developing.

And, at the end, Robin and I discussed possibly hooking up to do some type of collab. Which might be interesting.

Anybody out there who’s planning on releasing a web series, I strongly urge you to check out all of this information (there are videos online addressing it) and if you’re either in NYC or LA, please attend the workshops. They’re free. And very valuable.

Author: ChilltownTV

I'm primarily a writer. Sold a few series to tv networks and production companies but never had anything get on the air. So I taught myself how to animate and completed 3 digital series, launching two. The first, Chilltown has been named one of "Five Web Series That Should Be on Your Radar" by ABCNews/Univision and a "Show to Watch" by Tubefilter. The second, Lele's Ratchet Advice Show, garnered a fanatic cult following. As a result, I now do Lele's 60 Second Wrap Up, a weekly comedic entertainment report (which I write & perform) that airs on urban radio stations Rhythm 105.9fm and the Just Wake Up Morning Show on WWRNfm.

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