Marketers control the world these days…at least that’s how it often seems. Here’s a marketer’s perception of the failure of the latest version of Dr. Dolittle to grace our local cinema’s. And not just any marketer, Seth Godin, whose wisdom in the eyes of this TVWriter™ minion knoweth no bounds.
by Seth Godin
Why is the new Dolittle movie so bad? Savaged by critics and viewers, it had:
- One of the most bankable movie stars in the world
- A story that had previously been the basis of two hit movies
- The best CGI houses in the world
- Unlimited time and money
I think the best way to understand why it failed is to look at the reasons above. Ironically, it’s these assets and lack of constraints that created the circumstances that allowed the movie to become a turkey.