As I mentioned last week, Chilltown is an official selection in this year’s A3C Film Festival. A3C is the biggest hip-hop festival in the world. And it’s focus is underground/indie hip-hop. A lot of people come from indie hip-hop–Jay Z, Kanye West, 50 Cent, just for starters. When I launched Chilltown, I reached out to the underground hip-hop community. I felt/hoped people would embrace it. And they did! Being an official selection is probably the biggest thing that happened for Chilltown so far. Part of the lesson for me: niche. I didn’t think “niche” when I originally reached out to the underground/inidie hip-hop community initially. I just thought, “this is the kind of music I love, I hope other fans relate and respond to my work.”
I was told A3C averages 10,000-50,000 people, which is huge. They also do press, so I’m hoping to use this to not only bring more awareness to Chilltown, but also to get people interested in the relaunch.
This is the second year for the Film Festival and other films that are screening are some really cool documentaries, including the world premiere of Our Vinyl Weighs a Ton, which is about Stone’s Throw Records, one of hip-hop’s biggest. The festival is produced in collaboration with the Atlanta Film Festival.