Herbie J Pilato’s ‘TV Guide’ Fall Preview Memories

by Herbie J Pilato

For many, the 1950s is considered television’s “Golden Age.” But as far as I’m concerned, that era expanded in the 1960s and 1970s, during which time I was born and raised in my hometown of Rochester, New York.

As fate would have it, Rochester was one of the test market areas for TV Guide. Who knew, right? I certainly didn’t, not while I was reading and loving every page of the latest edition of that magazine, every week.

I very much looked forward to buying TV Guide every seven days. And I would run, not walk, but RUN to the corner store every end-of-summer to purchase the special, expanded FALL PREVIEW issue. read article