Herbie J Pilato’s ‘TV Guide’ Fall Preview Memories

by Herbie J Pilato

For many, the 1950s is considered television’s “Golden Age.” But as far as I’m concerned, that era expanded in the 1960s and 1970s, during which time I was born and raised in my hometown of Rochester, New York.

As fate would have it, Rochester was one of the test market areas for TV Guide. Who knew, right? I certainly didn’t, not while I was reading and loving every page of the latest edition of that magazine, every week.

I very much looked forward to buying TV Guide every seven days. And I would run, not walk, but RUN to the corner store every end-of-summer to purchase the special, expanded FALL PREVIEW issue.

This all transpired in the era before social media, immediate news, smartphones, cell phones, phone machines, and satellite and cable television. TV, in general, was relatively young, and so was I. It was like we grew up together. In fact, it’s safe to say that I was educated and professionally influenced by TV Guide….


Writer/producer Herbie J Pilato is the host of the TV talk show THEN AGAIN WITH HERBIE J PILATO, now streaming on Amazon Prime and the author of several pop-culture/media tie-in books. He has been part of TVWriter™ for over 20 years and is Contributing Editor Emeritus. Learn more about Herbie J HERE