“Nobody’s right when everybody’s wrong.” (Some silly song lyric from back in the day.)
DIRECTV and Viacom Reach Agreement to Renew Carriage of Viacom’s Networks by TeamTVWriter Press Service
New York, NY – July 20, 2012 —Viacom (NASDAQ: VIA, VIAB) today announced that the company has reached a long-term agreement to renew carriage with DIRECTV.
All 26 Viacom networks, including Nickelodeon, Comedy Central, MTV, BET, CMT, Logo, Spike, TV Land, MTV2, VH1, VH1 Classic, Palladia, Nick Jr., Nicktoons, TeenNick, Tr3s and Centric, will return to DIRECTV’s channel lineup immediately. As part of the overall carriage agreement, DIRECTV has an option to add the EPIX service to its entertainment offerings.
Viacom is extremely pleased to bring its programming back to DIRECTV subscribers, and thanks everyone affected by the disruption for their patience and understanding during this challenging period.
Kinda terse, huh? Like the thing a kid says when his mommy makes him apologize. Hmm…
Proving, in case you doubted it for second, that showbiz is everywhere:
Pitch Any Idea in 15 Seconds
by Thorin Klosowski
Ever needed to quickly convince a friend to go to your favorite restaurant instead of theirs? Or maybe you’re trying to sell an idea to someone? A well crafted pitch can convince people in a short amount of time, and Forbes outlines exactly how to do it with a message map.
Forbes concentrates on using a quick pitch to sell products, but it’s just as applicable to selling an idea. They suggest using a message map to craft the pitch and breaking it down into three steps:
Create a Twitter-friendly headline: Basically, create a short, one sentence pitch of your idea. For example, “Sloppy Joe’s BBQ Shack sells wings, beer, and Oreo-based desserts.”
Support the headline with three key benefits: These are the three reasons why the person should care about your idea. To continue our example above, “The shack has a cheap happy hour, they were voted the best wings by Your Favorite Magazine, and they have clean bathrooms.”
Reinforce the three benefits with stories, statistics, and examples: The above two steps should get you through most simple pitches, but if you need to extend it slightly, you can reinforce the idea with some personal notes. This probably takes you past 15 seconds, so keep it short and to the point.
Adult fiction ebooks outsold hardcovers in 2011: survey by Christine Kearney (Reuters)
Electronic books more than doubled in popularity in 2011, with ebooks outselling hardcover books in adult fiction for the first time, according to a survey released on Wednesday.
Net sales of e-books jumped to 15 percent of the market in 2011 from 6 percent in 2010, according to a report by the Association of American Publishers and the Book Industry Study Group. The groups compiled data provided by nearly 2,000 publishers…
While ebooks increased in strength, bringing in more than $2 billion in 2011, the majority of publishers’ revenue still came from print books, with $11.1 billion in 2011…
Ebooks have been growing in popularity for the past several years, even after major publishers were initially slow to embrace digital formats.
According to the report, in the adult fiction category, e-books accounted for 30 percent of total net publisher sales compared to a 13 percent share the year before.
Adult fiction ebooks beat hardcovers for the first time, however the combined print formats including hardcover, trade paperback and mass market paperback still had more revenue than ebooks.
“Ebooks have demonstrated unprecedented acceptance among readers but the various print formats remain dynamic as well, showing that consumers want options,” Vlahos said.
In other words, there’s no story here. At least not one that fits the headline Reuters gave it. Why make an announcement of sales figures into a pseudo-conflict between eBooks and print and then further emphasize a non-existent “winner?” Oh, OldMedia, why can’t you play fair? Is it because you know you’re doomed?
Hmm, our last sentence just showed that there really is a conflict after all. Sorry, folks, we’ll just tiptoe away…
EDITED TO ADD: Okay, okay, we confess! The only reason we ran this was because we wanted to do the thing with those two pics and their captions. Man, life sucks when you get caught. Damn.
Before she was the showrunner for Pretty Little Liars, I. Marlene King wrote the screenplay for the 1995 slumber-party staple Now and Then. Now there’s talk of her combining these treasures into a Now and Then–based TV series for ABC Family, Variety reports. King and the network are still in the early stages of developing the show, so a finished product is pretty far off — but that just gives us more time to figure out how to LARP inside the idea of a TV show. Except for Ashleigh Aston Moore, who died in 2007, the actresses who played the kids in the movie are now juuuust about the right age to play the grown-ups in this new imagining …
Quick Quiz Answer: We TV writing mayvens of TVWriter™ have never watched anything involving any of the above. But we’re always happy to write about writers who succeed, especially when they get to make a deal based on material they’ve been loving on for almost 20 years.
Besides, this City of Bones thing in Marlene’s pic looks awesome, doesn’t it? And it starts shooting any day.