Looks like it won’t be long till streamers make up the majority. And, yes, when it happens we’ll proudly proclaim, “Toldja!”
Nielsen: Americans are streaming 8 billion hours of content per month on connected TVs
by Sarah Perez

With the rise of streaming services and the trend toward cord cutting, the way U.S. consumers are watching video is also changing. Today, more than two-thirds of U.S. homes have devices that are able to stream video, according to Nielsen . In a new report out this morning, the measurement firm looked at the impact these services are having on the “connected living room” experience, noting also that Americans are now streaming nearly 8 billion hours per month on connected TV devices like Roku, Apple TV and Amazon Fire TV.



