As a genuine geek boy, this web series strikes terror into my totally nerdy heart. Where’s the BIG BANK THEORY crew when you need ’em?
In other words, this is pretty cool:
As a genuine geek boy, this web series strikes terror into my totally nerdy heart. Where’s the BIG BANK THEORY crew when you need ’em?
In other words, this is pretty cool:
I’m deep into the promo prep phase of the new series. And what that involves is brainstorming, writing promo bits, writing the trailer and figuring out a social media strategy.
I want to approach this show differently than I did Chilltown, which I essentially just launched without much forethought. Put out a trailer. Put out a few sneak peaks of the show. But I was learning while I was in the middle now.
Now, hypothetically at least, I’ve learned a few things so I’m trying to do this with some structure. It’s hard to tell when things literally change constantly and unpredictably all the time. The main thing is: how to stick out in a wildly glutted market? When you don’t really have a budget to pay a real publicist. It’s tough. And it takes time.

Speaking with a few writers and directors on the topic of “writing short,” I learned that writing TV commercials and promos is a great way to hone one’s writing skills. Face it: 10 seconds to a minute – not a whole lot of time to get a point across, is it?
Okay, so I don’t write commercials. But WEB series episodes (not counting the hour-long House of Cards) are necessarily short. Maybe not half a minute, but definitely not full TV episode running times.
“Lilac” has ten characters in its ensemble cast. Each has his own life, story, problems, etc. One season is thirteen episodes of roughly ten minutes each (the Pilot Episode plays for 15 minutes). So each season is essentially a feature film. But it’s broken up into ten-minute segments. Something has to “happen” in each episode.

Things are moving so quickly, not just on the personal front but in the world of web series/digital media.
First, tons of interesting and cool things going down on the web, including Discoverlaunching on Snapchat with partners Comedy Central, ESPN, CNN and more. This is the one I’m really keeping my eye on. Mainly because I’m thinking of doing some promo on Snapchat for my new series.
Also, Hulu just picked up a few more shows from YouTubers Freedie Wong and Flama. More instances where being online, staying consistent, not just with delivery of content, but also with your niche. For anyone out there thinking of launching a web series or show online, those are two biggies to keep in mind.
Our favorite new parody of all the pretentious bullshit series on TV, feature films, and the interwebs.
Unless it isn’t a parody, in which case…is this really what watching TV and going to the movies has taught us?
Yikes!