by Leesa Dean
I’m deep into the promo prep phase of the new series. And what that involves is brainstorming, writing promo bits, writing the trailer and figuring out a social media strategy.
I want to approach this show differently than I did Chilltown, which I essentially just launched without much forethought. Put out a trailer. Put out a few sneak peaks of the show. But I was learning while I was in the middle now.
Now, hypothetically at least, I’ve learned a few things so I’m trying to do this with some structure. It’s hard to tell when things literally change constantly and unpredictably all the time. The main thing is: how to stick out in a wildly glutted market? When you don’t really have a budget to pay a real publicist. It’s tough. And it takes time.
It’s also tough when your cast and crew is one person (me). When you have a ton of people involved, they all promote.
So I’m taking baby steps. Meeting in a few days with Stacy (we had to reschedule because there was a big snow storm here) and hopefully we’ll cobble together a plan.
Meanwhile, I have a new late night activity: Starting to experiment with Season Two concepts and…starting to work on a new script for a brand new project. It’s a dramedy. And I’m going to have to go deeper than I have in the past. Which is both scary and exciting.
Wish me luck.