Baby Steps
by Leesa Dean
I’m deep into the promo prep phase of the new series. And what that involves is brainstorming, writing promo bits, writing the trailer and figuring out a social media strategy.
I want to approach this show differently than I did Chilltown, which I essentially just launched without much forethought. Put out a trailer. Put out a few sneak peaks of the show. But I was learning while I was in the middle now.
Now, hypothetically at least, I’ve learned a few things so I’m trying to do this with some structure. It’s hard to tell when things literally change constantly and unpredictably all the time. The main thing is: how to stick out in a wildly glutted market? When you don’t really have a budget to pay a real publicist. It’s tough. And it takes time.
It’s also tough when your cast and crew is one person (me). When you have a ton of people involved, they all promote.
So I’m taking baby steps. Meeting in a few days with Stacy (we had to reschedule because there was a big snow storm here) and hopefully we’ll cobble together a plan.
Meanwhile, I have a new late night activity: Starting to experiment with Season Two concepts and…starting to work on a new script for a brand new project. It’s a dramedy. And I’m going to have to go deeper than I have in the past. Which is both scary and exciting.
Wish me luck.
Thanks for posting, LB & Munchman!