Everybody knows TV ratings are inaccurate and obsolete and have been since the day they were introduced. But that doesn’t keep those whose careers depend on the TV shows they work on appearing to be huge successes from stressing out about them, even now, during our latest “Golden Age of Home Entertainment.” (Can we even call it “television” when the majority of the audience is watching on computers, cell phones, and tablets now?)
Cases in point:
Kurt Sutter, Adam Pally, and More Share Their TV-Ratings Anxiety
by Maria Elena Fernandez and Josef Adalian
…Liz Tigelaar, executive producer of Casual
There are a million wonderful things about writing for Casual on Hulu — the pedigree of the team involved, actors who are game to try anything and can do everything, creative support from our studio and network … and, for the first time, not worrying about ratings. Which, let’s face it, have become overrated. We no longer wake up the morning after we’ve aired frantically refreshing our browsers. We don’t utter the word demo or agonize over the Live+7’s. Gone is the arbitrary ratings roller coaster where a 1.8 means you’re a hit, a 1.6 means you’re on the bubble, and a 1.4 means the CW just put reruns of an unnamed show in your time slot (Hellcats).