And by tomorrow, writer Simon Applebaum means, literally, tomorrow. His thesis: TV is at a crossroads, and everything that happens in the next 6 months is going to affect the future of the medium, for better or for worse.
We think it’ll be for better:
Take an extended breath, then brace yourself for an explosive second half of 2013. Quite a ride is in store for anyone involved in the television world, starting and ending with viewers. Here’s a roundup of what you can expect:
…Technologically speaking anyway, as the showbiz/TV paradigm continues its rapid evolution after 60+ years of running in place.
According to a report by Andrew Wallenstein at Variety.Com, the CW has tied itself in with XBox Live with a new app that makes full-length episodes of all CW programming “available just 24 hours after their primetime berth – a first on Xbox without requiring subscribers [to] provide proof of being pay-TV subscribers.”
In my experience, every word this man says here is true. New writers and creators, the world is yours.
After a fashion.
Definitely worth reading:
The TV Industry’s New Rorschach Test – by Tony Cardinale (HuffingtonPost.Com)
A YouTube cooking show has just been picked up for network syndication. Ratings for the Summer Olympics surged, driven by an unprecedented amount of streaming content online. Last month, for the first time ever, not one single Best Drama Emmy nominee came from a broadcast network. The first week of the broadcast season was its lowest-rated in history[1], while on cable Here Comes Honey Boo Boo drew nearly three million viewers[2]. Oh, how the TV landscape is changing!
Today’s picture of consumers and their new entertainment behaviors is a Rorschach test of sorts. And as someone who likes to look at the glass as half full, we see opportunity in that illustration — the future is bright; but there are others who see disaster ahead.