Definitely worth reading:
The TV Industry’s New Rorschach Test – by Tony Cardinale (HuffingtonPost.Com)
A YouTube cooking show has just been picked up for network syndication. Ratings for the Summer Olympics surged, driven by an unprecedented amount of streaming content online. Last month, for the first time ever, not one single Best Drama Emmy nominee came from a broadcast network. The first week of the broadcast season was its lowest-rated in history[1], while on cable Here Comes Honey Boo Boo drew nearly three million viewers[2]. Oh, how the TV landscape is changing!
Today’s picture of consumers and their new entertainment behaviors is a Rorschach test of sorts. And as someone who likes to look at the glass as half full, we see opportunity in that illustration — the future is bright; but there are others who see disaster ahead.