Admit it. This is something you really want to know, right? Even though you aren’t an advertiser. Well, Michael Schneider’s here to tell ya!
by Michael Schneider
If there was a recurring theme during the recent broadcast network upfronts, it was this: Ratings must die. “We are in a new era of media and it’s time to retire the Nielsen television metric,” Turner president David Levy said. “While it undoubtedly served its purpose, it no longer fully captures how to successfully measure an audience in today’s landscape.”