So, last week went to a very cool animation panel that was put together by YouTube. It was in the Google offices, they had tons of great munchies and Fred Seibert (the head of Frederator) and Simon (from Simon’s Cats) were there. Fred is a heavyweight in the business. He was MTV’s first creative director back in the day, which is saying a lot. He’s really responsible for, pretty much, creating the brand. He also started Nick-At-Nite and was President of Hanna Barbera (home of Underdog, The Flintstones and other iconic cartoons.) Frederator, of course, is a really huge cartoon presence on the internet (and tv.) He talked about his shows and production. It was pretty interesting to hear that they actually produce some of their cartoons the way TV Networks do (meaning a creative team here in the States and other work farmed out to Korea or India.)
In particular, he talked about Bravest Warriors, which is a hit for them. I never imagined that internet shows would have budgets that big. As an indie animator/producer, I’m used to doing everything myself for no money. And ad dollars, even with millions of views, can’t really pay for a show produced on that level, unless you have some great branding thing going on…I think. I’m guessing (and this is a total guess) that his other shows on cable and broadcast are so successful, they can, in part, finance the internet shows, which is, to me, a very very smart gamble/business move if that’s the way he’s rocking it.
Next up was Simon from the wildly successful, Simon’s Cats. Turns out he also has a ton of experience as an animator. Simon’s Cat was just something he thought up for fun and it took off (millions of views, book sales, etc.) Now he directs and has an animator who does all the work. Just one animator. I was particularly impressed with the quality of the work. It’s simple but incredibly fluid. read article