“Podcasting” News – Part 1

Audio series are now officially the current “next big thing,” so we here at TVWriter™ thought we’d devote today to articles explaining what the shouting’s all about.

We agree, by the way, with the general thought that audio’s day has come, but we also can’t keep from wondering, “Why the hell does the Old/Big Media gang insist on referring to recent developments as podcasts?”

What’re you geezers hiding, huh? Huh?

Read on:

Southern California Public Radio To Launch Podcast Studio
by Peter White

Southern California Public Radio (SCPR) is launching podcast development and production studio LAist Studios and has hired former NBC exec Angela Bromstad as an adviser.

The public radio group, which bought local news outlet LAist last year, wants to build on its recent podcasts including earthquake podcast The Big One and Misha Euceph’s Tell Them, I Am.

It is the first major initiative from ex-Nickelodeon President Herb Scannell, who joined SCPR as President and Chief Executive Officer earlier this year. Bromstad, who has been brought on as a senior adviser to LAist Studios, will oversee its first development slate. She was previously President, Primetime Entertainment for NBC and Universal Television Studios, working on titles including 30 Rock, The Office and Friday Night Lights.

The company is aiming to produce three types of podcasts: stories inspired by LA, factual and fictional narrative shows inspired by Southern California and stories anchored by SCPR’s own journalism. It has called for pitches from the creative community. LAist Studios is helped by the support of SCPR listeners and donations including a $1.5M donation from former SCPR board chair Gordon Crawford and his wife Dona….

Read it all at deadline.com