Ooh, Bri Castellini is at it again. Woman has more tips than —- (Go ahead, fill in the blank. We dares ya!). Oh, we almost forgot:
by Bri Castellini
If you’re like me, you’re a filmmaker struggling to balance your creative projects with a full-time day job. Or maybe you’re a filmmaker struggling to balance the fun part of your creative projects (actually making them) with the not so fun parts (everything else). In any case, you either hate marketing or just don’t have time to commit to it fully. Unfortunately, marketing is a necessary part of any digital filmmaker’s workflow, so to make the most of your limited time, below are 10 things you can do if you only have 10 minutes to dedicate to promotion.
1. Schedule a week’s worth of tweets
Using a tool like Tweetdeck, Buffer, Hootsuite, or any number of other social media scheduling tools, it’s easy to bulk-write and schedule updates, and 10 minutes is plenty of time for a full week of not worrying about it! Averaging 2 tweets a day for 7 days, that’s 2 FULL minutes per tweet, otherwise known as “plenty of time”!
If you’re stuck for what kinds of things to post, check out this handy guide, or just copy and paste old updates that’re still relevant, like review pleas for your Stareable page or reminders for upcoming premieres or events.
2. Queue 15 posts on Tumblr
Not everyone uses Tumblr to promote their series (read this post to see if it’s right for you), but if you have an account, an easy way to keep your account full is to set up a queue, which is Tumblr’s version of scheduling posts (you can also schedule posts on Tumblr, but it doesn’t really work so you’re better off just queuing).
The default setting is for queued posts to publish to your account twice a day in between the hours of 12am and 12pm, but depending on how active you want your blog to be, you can increase the number of publishing times per day. My personal Tumblr, for instance, publishes queued posts five times a day, spaced out at regular intervals so no matter when a follower logs on to their dashboard, I’ll probably have a fairly recent post for them to see. Access these settings by clicking the person icon at the top of your dashboard and selecting your blog’s name, then adding “/queue” to the end of the URL from there….