Which Came First, Network Ratings Drop or Cord Cutting?

Today’s adventure in “correlation vs. causation.” Sigh:

As Cord Cutting Grows Network Ratings Continue to Drop
by Luke Bouma

As cord cutting opens Americans up to new content they can’t get with cable TV, it is no surprise that TV ratings are continuing to drop. BTIG, a research group focused on topics like TV, has reported that network ratings are down on average 18% in 2019 compared to 2018. The biggest drop is ABC, which is seeing its viewing down 22% in the ever important 18-49 demographic.

ncreasingly networks have relied on advertising and cable subscriptions to cover costs. With cable subscriptions and viewership going down, networks like ABC could soon see not only cable receding but also ad revenue….