The Future of Showbiz is, um, “Aural”

Yeah, that’s it, baby. Aural, as in “of the ear.” Whether you call them audio series or audio dramas or entertainment podcasts, scripted series of the type that once dominated the airwaves way back when your grandparents were kids are in the midst of a rebirth, and we’re glad to see it.

Podimo raises 6 Million euros to become Europe’s ‘Netflix for podcasts’
by Steve O’Hear

Podimo, a Copenhagen-based startup building what it hopes will become Europe’s “Netflix for podcasts,” has raised €6 million in seed funding prior to launch. The round is co-led by Germany’s E.ventures and Denmark’s Heartcore, reflecting the young company’s two planned country launches later this year.

Founded by Morten Strunge, who has a track record in subscription media products via audio books service Mofibo (which he sold to Storytel), Podimo  is hoping to capitalise on the rise in consumption in podcasts. Ambitiously, this will include both a free and paid version of its product, with the aim of creating a reliable revenue stream for podcast producers. The startup’s other founders are Nikolaj Koppel, Andreas Sachse and Sverre Dueholm.

“Podcasts have finally come of age and we are seeing a lot of demand for audio content globally across many different demographics,” Strunge tells me. “Consumers are increasingly looking for premium, ad-free services and we see a huge potential in the podcasting space.”

The Podimo app has been designed to provide a “superior experience” in discovery and recommendation compared to existing podcast streaming and download services. The idea, says Strunge, is to make it as seamless and easy as possible to find your next podcast.

“We believe that with the fast increasing amount of podcasts available, curation and discovery becomes more and more important to both unfold content in a relevant context and to the right individual user, which will benefit both podcast creators and consumers,” he says.

By launching a freemium model, where a paid version provides unlimited listening and features, Strunge believes there is an opportunity to work closely with podcast creators to strengthen the podcast ecosystem and make it less reliant on advertising revenue. “We want to become the preferred partner for creators, by both working closely with their content, curate and match it with each individual user, but also by offering a superior monetisation model,” he explains….

Read it all at techcrunch.com

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