Want to make the jump from YouTube video Queen or King to Big Media Boss? Here’s the deep, dark secret you need to know: It isn’t entirely about getting tons of subscribers and views. It’s also about what the ad agencies think of you. And the way they think is molded in a very great part by – oh, you’re gonna hate us for saying this – social media.
Aaargh!!!
by Natalie Jarvey
Step off a New York subway or drive a Los Angeles Freeway and it’s hard to miss billboards promoting YouTube’s biggest stars by the size of their fan bases. But how much value do beauty guru Michelle Phan’s 8 million subscribers really have?