by Jim Sollisch
A good editor makes a good writer’s writing very good. A bad editor gives your writing a haircut with a chain saw.
And as a copywriter at an ad agency, I work pretty much exclusively with really bad editors. It’s not fair to call them editors; they are my clients, often marketing managers or communication specialists. Many have MBAs and are brilliant at so many things. Writing not included. They’ve had the English knocked out of them. Now, they speak Power Point. Worst case scenario, my work is edited or critiqued by the legal department or by committees.
It’s the same for so many professional writers. Public relations writers have their annual report copy “edited” by corporate executives or their minions. Technical writers have their work “edited” by engineers. And if you buy a corporate speechwriter a drink, be prepared to hear about the horrors of writing for the tone deaf.