Somehow, we missed this report from the front when it first came out several months ago. But the battle for audience eyeballs is so important that we don’t want you to miss the following.
And don’t be fooled. This is a genuine war…business style:
by Sarah Perez
Live-streaming TV services, like Sling TV, PlayStation Vue, Hulu with Live TV and others, are gaining steam in the U.S. as more consumers cut the cord with traditional pay TV. According to a new report from Conviva out this morning, these services (called virtual MVPDs) now account for more than three-quarters of all plays and viewing hours in the U.S., when compared with standalone apps from individual publishers, which have declined in usage.