To misquote a legend: Is this the end, my friend?
Pay-TV Subs to Drop by 10 Million Viewers by 2021
by Daniel Frankel
S&P Global Market Intelligence’s Kagan is the latest research company to come out with bearish subscriber-growth projections for the traditional pay TV industry, predicting that U.S. cable, satellite and IPTV operators will lose another 10.8 million customers by 2021.
The total U.S. pay TV subscriber base will stand at only 82.3 million at that time, off about 20% from its peak.