Tag: Marketing your web series by Bri Castellini

Releasing Your Web Series into the Wild Web! – @Stareable

So You Want To Make a Web Series – Step 12
by Bri Castellini

You’ve done it. You’ve made a web series. Before we go any further, from the bottom of my soul, congratulations. Writing is hard enough, but you have gone above and beyond. No matter what happens, this is something to be proud of. And now, it’s time to show it to off.

I’m writing this with the assumption that you’re uploading your series one episode at a time to a site like YouTube of Vimeo. I prefer YouTube, because of its playlist functionality and its prominence as the go-to video site online, but whatever floats your boat[a][b]. There are distributors you could also reach out to, who host your content and potentially get you a higher return on investment with advertising, but for your first time, self-distributing is probably your best bet.

So what should your individual web series episode look like? I have a couple suggestions, all centered around the concept that people should know your videos are a part of a narrative series, not just a random vlog or one-off. read article

Marketing Your Web Series – @Stareable

So You Want To Make a Web Series – Step 11
by Bri Castellini

Think of the internet as a void. I know this imagery is controversial, since everyone knows the internet is a series of tubes, but bear with me because this is my column and you don’t have a choice.

So, the internet is a void. There are billions upon quadrillions of things already online, and on YouTube alone, 300 hours of video content are uploaded every minute. 5 billion videos are watched on YouTube a day. How are you, with your brand new unknown web series, going to get seen?
Social Media
Lucky you, the Stareable blog already has a few posts relating to social media, so I would definitely recommend them as resources. This one talks specifically about Twitter, while this one is a do/don’t list for all the major platforms.

If you’re not already familiar or comfortable with social media, I’d suggest only getting two accounts at first: Facebook and Twitter. Try to get the same username for both (and for all future show accounts) because branding is important and the easier it is to find you online, the more likely it is that you’ll get noticed in the void. read article