Making your own videos? What’s your target media? TV? Interweb? Play Station? Your wi-fi connected refrigerator? Got all your bases covered? Are you sure?
by David Pierson
Julie Nolke, a cook and host on the digital food and travel channel Tastemade, had just finished filming her amped-up take on the Canadian favorite poutine — a mess of crispy fries smothered with cheese curds, bacon and gravy, spiked with beer and maple syrup.
Then it was time for the editing team to start stirring, cutting the footage different ways to get the video in front of as many eyeballs as possible — wherever they may be.