Chapter 45 – The YouTube Conundrum
by Leesa Dean
Last week, there was an article in the New York Times about Olga Kay, who’s a really successful YouTuber and it contained a lot of food for thought.
Essentially, it breaks down exactly how much work Ms. Kay, who has about a million subscribers, puts into her multiple channels (a TON). She posts at least 20 videos a week to her main channels—something I can’t even fathom. Yes, the shows are typically make-up reviews or fashion tips, series that don’t involve much writing, but believe me, you can’t just turn on a camera and expect people to watch these days.
She works at home (mostly), filming/editing/producing and starring in her vids. And she’s been doing this since 2006. She averages around $100,000 to $130,000 a year which is a really good salary to make from videos, but considering all the work she does and the years she’s put into it? Not very much. Especially since she sinks most of it back into production.