Chapter 53 – More on the Tween Front
by Leesa Dean
So I met with Kai yesterday. I’ve been SO busy, working till midnight most nights animating and in post, working on THE TOP SECRET project, but had promised him we’d get together to discuss the project we’re doing.
Before we got into it, we discussed the Disney buying Maker for $500 million news and, on the heels of that, AwesomenessTV buying Big Frame for $15 mil. Big Frame has more than 300 creator-run YouTube channels and more than 3.6 billion views to date. And it’s projected that together, AwesomenessTV and Big Frame will deliver 80 million subscribers and nearly 1 billion views a month.
Maker is huge and much bigger than Big Frame, but Big Frame has a couple of hit shows like DeStorm Power and Squaresville. AwesomenessTV, the digital media arm of Dreamworks Animation, was created by Brian Robbins, who’s an actor (among other things, he starred in Head of the Class), director and producer whose focus is mainly, you guessed it, tweens. Did a mention AwesomenessTV is also now a tv show on, where else, Nickelodeon.