If you want to sell yourself you have to be ready to make your move at all times. Know your stuff! Know your strengths! Know your elevator pitch!
by Richard “RB” Botto
It’s been said that luck is where preparation meets opportunity. Only one of those things is completely in your control?—?preparation. Whether you’re a screenwriter, a filmmaker, an entrepreneur or anyone else trying to draw attention and support to a personal or professional endeavor, there’s no excuse not to have your elevator pitch down cold. It needs to be practiced, honed and memorized so that when opportunity rears its head, the words roll off your tongue with an undeniable confidence.
This is a horror story, but please don’t avert your eyes.