We all know that podcasts are hot. Even Steven Spielberg is snapping up fiction podcasts to turn into TV series. But if you believe it’s a’gonna be easy, well, you might consider taking a second and much more careful look.

Alex Castro Illustration

How China’s biggest audio platform funded one man’s frat boy dreams
by Ashley Carman

Imagine you’re a podcaster who’s been recording your show at CBS Radio, a venerable, if not unglamorous spot. One day, you’re instead offered the chance to start recording in a Beverly Hills home. The house has a pool, free food for the talent — that means you! — and the space to host blowout events. You know what you’d choose, and you know what podcaster Norm Steele chose: the Hollywood life.

When Steele walked into the HiStudios hype house for the first time, he found an oasis, one you wouldn’t expect to come with the territory of being a podcaster. Even the biggest podcaster in the world, Joe Rogan, records in a studio resembling an underground bunker. But here, alongside two studios equipped with hardware and support staff, was a vast view of Los Angeles and the cachet that comes with it. read article