by Bri Castellini
You can’t have it all. The Stareable Film School blog has a lot to say about doing each part of production to the best of your abilities, but at the end of the day, unless you’re independently wealthy and a close personal friend of Lupita Nyong’o, you’re going to need to pick your battles. The best way to do so is to define the goal of making your web series and understand the priorities and sacrifices that come with that choice, as listed and explained below.
As always, I’m not saying this list is definite- everyone’s situation and opportunity is different, and maybe you’re the exception to the rule. However, we all need to accept that as indie creators, we can’t do it all, and in order to give ourselves, our teams, and our projects the best chance to succeed, we need to be thoughtful about the way we go about our process.
Goal: Gain an online audience
Prioritize: Story, multiple episodes, marketing, and base competency 9