by Bri Castellini
Been thinking a lot about branding recently. It’s a topic that comes up a lot in indie filmmaking, because it’s important that all of your projects’ assets follow similar themes, colors, etc so that people can easily tell what accounts and posts are yours. It’s also something pretty integral to my ambitions in the media and entertainment world, because online, personal brand is everything.
I know how much me and my personal identity entangles with my work and the promotion of it. I know I’m one of the most Google-able (if not THE most Google-able) person in my casts and crews. I’m the only Bri Castellini on the internet, baby, and you can basically find my entire life story in the first few pages of search results. Plus I literally run all the social media and email accounts associated with my projects (as well as the social media for one of my friends) and at this point people are wise to that.
I’m also not ashamed to type here in my decade-old personal blog that I want to be famous. Whenever anyone asks what my plans for the future are, I say “get very famous,” and I’m only a little bit kidding (because my actual plans are to get MASSIVELY famous). With fame comes power, and with power comes the ability to be creative full time and pay my collaborators the crazy amount of money they’re absolutely worth.