And this time it looks like they really mean it:
by Jason Guerrasio
With the Sundance Film Festival just finished, filmmakers whose films didn’t get sold during the festival are now trying to come up with a strategy to stay relevant in the eyes of buyers.
In the hopes of attracting some of the movies that aren’t having distributors knocking down their doors, Amazon announced before the festival began that any feature film that played at this year’s Sundance can join its Amazon Video Direct platform, a service that Amazon touts as being a “self-service publishing interface, without the need for complex negotiations or contracts.”