Pre-Launch Checklist for Indie Creatives

The official title of the following article is “Pre-Launch Checklist For Your Podcast,” but the steps described below apply to any independent series be it audio, video, film, you-name-it. Save yourself from having to learn these lessons the hard way and enjoy the read.

by Robin Kinnie

There are many ways to prepare for the launch of your podcast. After recording numerous episodes, it’s now your time to shine and share it with the world! But, what should you actually do to ensure a successful launch?

Here’s what I recommend any new podcaster do BEFORE hitting the publish button.

? Record 3-5 episodes
I talked about this in a previous post but, it makes a difference. Listeners may need to hear more than one episode before hitting the coveted ‘subscribe’ button. Give them numerous episodes and luckily get them hooked!

? Come up with a signature hashtag
Creating a signature hashtag can help distinguish your podcast and should be aligned with your overall brand. This is true especially if you plan to incorporate social media into your marketing strategy. Something short that people can tag to share their thoughts about your podcast is ideal.

? Create a template for episode graphics (coordinate with cover art design)
If budget allows, work with a graphic designer to create a post template. These templates can be used to announce guests, solicit feedback or share an interesting quote from a recent episode. Having a template cuts down on time to alter the graphic. If hiring a designer is not in your budget, consider programs like Canva to create it yourself.

? Know your audience (and where they interact)
Knowing your audience is very important. They will not only be your core listening audience but also your ambassadors. They will (hopefully) share your content, buy your merchandise and attend your events. But, you must first know WHO they are. Create a profile for your ideal listener (age range, gender, hobbies, education level, etc.) and use that information to research WHERE they congregate. This will give you a head start on marketing your podcast. Instead of throwing out a net in the ocean, you will be throwing a dart at a bulls’ eye….