This guy Ed Catmull is our new hero. See why:

by Maria Popova
“Make New Mistakes. Make glorious, amazing mistakes. Make mistakes nobody’s ever made before,” Neil Gaiman urged in hiscommencement-address-turned-manifesto-for-the-creative life. “The chief trick to making good mistakes is not to hide them — especially not from yourself,” philosopher Daniel Dennett asserted in his magnificent meditation on the dignity and art-science of making mistakes. And yet most of us, being human and thus fallible yet proud, go to excruciating lengths to avoid making mistakes, then once we inevitably do, we take great pains to hide them from ourselves and the world. But this, argues Pixar cofounder Ed Catmull with the help of journalist Amy Wallace in an especially enthralling chapter of the altogether excellent Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration (public library), is a grave mistake itself — not only from an abstract moral standpoint, but also as a practical strategy for cultivating a strong creative culture in a company and an entrepreneurial spirit within ourselves as individuals.
What makes Catmull, who created Pixar along with Steve Jobs and John Lasseter and is now president of Pixar Animation and Disney Animation, particularly compelling is his yin-yang balance of seeming opposites — he is incredibly intelligent in a rationally-driven way yet sensitive to the poetic, introspective yet articulate, has a Ph.D. in computer science but is also the recipient of five Academy Awards for his animation work. This crusade to uncouple fear and failure is thus delivered not with the detached and vacant preachiness of self-help books and lifestyle manuals but with the sensitive sagacity of someone who has been, and continues to be, on the front lines of truly pioneering creative work.