When the woman who wrote The Devil Wears Prada and runs Crazy Ex-Girlfriend speaks, we listen. Or, um, guess we should say read:
by Ramona Zacharias
Screenwriter Aline Brosh McKenna (The Devil Wears Prada, 27 Dresses) was taking a break from her latest film project when she stumbled across an animated Disney parody on YouTube. The woman behind it was Rachel Bloom, and after bingeing on every Bloom video she could find, Brosh McKenna knew she wanted to work with her.
Creative Screenwriting recently spoke with Brosh McKenna about the genesis of Crazy Ex, her adjustment to showrunner, and the long-lasting professional relationships that have stemmed from this project.Fast-forward a few years and the result of that collaboration, Crazy Ex-Girlfriend, will be entering its fourth and final season this fall.
A comedy/musical series that stars Bloom in the title role, the show is about a young woman who leaves her career and life in New York City to follow “the love of her life” to West Covina, California. It also marks Brosh McKenna’s first turn at TV showrunner, but the experience was so positive that it certainly won’t be her last.
Tell me about discovering Rachel on YouTube – what was it that stood out to you about her? What made you want to be involved with the series to the degree that you are?
The first thing I was attracted to in Rachel’s work was the writing – that’s what jumped out at me. The first video I saw was the Disney princess parody. I don’t know what screenplay I was working on at the time, but I was literally procrastinating in my office. I was on Jezebel, linked to the article and watched it. Rachel’s not in it – because it’s animated – so I didn’t realize that she was also the voice singing the part. It seemed inconceivable that someone who wrote that could also sing that well!
So I watched that video and was bowled over by how funny the writing was. I went to watch her other videos, seeing her and what she was like as a performer. I researched her career a bit and spent a good part of an hour watching as many of her videos as I could find….