LB’S NOTE: For the past few years, it has seemed to me that most of the changes in our culture have been negative ones. (Gee, where could I have gotten that idea?) But here’s a positive change that I’m sure will make the culture of storytelling the world over better than it’s been since, oh, let’s say the Renaissance.
by Radhika Seth
On 18 June, ITV made headlines when it announced it would no longer commission shows by all-male writers. Saskia Schuster, ITV’s head of comedy and founder of the gender equality initiative Comedy 50:50, hoped the move would create more opportunities for women in an industry and genre that has long been dominated by men. What she didn’t expect was a backlash: op-eds condemning box-ticking quotas, viewers applauding shows that wouldn’t exist without all-male writing teams (Peep Show, Dad’s Army, Blackadder) and critics on Twitter labelling her a militantly feminist member of the #GalQaeda.
“The focus was never on banning male teams,” Schuster tells Vogue. “The goal is inclusivity. The current number of female writers in comedy is woefully low and before I started Comedy 50:50, I was being pitched very few scripts by women.” Determined to change the culture, she rewrote her contracts, asking comedy shows to aim for equal representation and scripted commissions to demonstrate their best endeavours to include female voices. She also created a database of more than 500 women writers to help producers find new collaborators.



