Adventures in Digital Series Land #105
by Leesa Dean
Ah, the age-old question: Does size matter? Maybe not, according to the IAB. And yes, I’m talking about online content. Specifically, how long episodes should be. This is a REALLY important consideration when you’re putting together a digital series.
For the past few years, the going practice was to have each episode be between 2-5 minutes long. Anything longer: a death knell. And I kinda learned that the hard way.
When I started, I had absolutely no idea how long to make my episodes so each one ended up being between about 6-8 minutes. Or longer! My thinking was, it makes sense for vlogs to be shorter, but I wanted to show off my work. I was still thinking with a tv/cable mindset vs. a YouTube one.


So really big news: The ACLU has asked the Equal Employment Opportunity Commission to investigate the systematic bias against women directors in Hollywood. They are saying it’s a violation of Title VII, which is part of the Civil Rights Act of 1964 which prevents employers from discriminating based on gender.