Broadcast ratings are worse than ever, and the handwriting that spells “T-H-E-E-N-D is on the wall? Why don’t the networks start reading it?
by Roger Friedman
Prime time ratings for [last] Thursday night were a little shocking, especially for NBC.
Prime time TV ratings last night on all of NBC and some of ABC were equal to or not much better than the total numbers for daytime soap opera.
Indeed, NBC’s entire slate of new shows last night looked like a scorecard for daytime.
Between 8 and 10pm, NBC shows averaged just 3 million viewers. They were all first run, not repeat. By comparison, “The Young and the Restless” has 4 million viewers, “General Hospital” around 2.6 million. And those are shown during the day, when people are working….