We like the idea of regarding the clients as freelancers instead of looking at ourselves that way. After all, we’re the human beings who are continuously working with (never say “for!”) our clients, right?
Just our way of saying “Hold your head high!” while you read on.
via the wave Freelance Hub
You have the talent and skill to make your living as a freelancer. You’ve set up your home office, figured out your rates, and printed some killer business cards. But, it turns out the hardest part of being self-employed is actually finding freelance clients. Good news: There are many approachable and practical ways to get your name out there and bring in the work.
Start with who you know
The best way to start looking for clients is to take stock of the people you already know. You probably don’t realize it, but you already have a group of potential clients. Family, friends, old classmates, former business acquaintances, these are all people who could need your freelance services or can introduce you to others that do.
Family and friends
Get the word out! Tell your family and friends you are embarking on a freelance career. Ask them if they need any writing, designing, web development, or whatever your speciality is. And ask them to tell their friends and business connections you are available.
Unless you tell them you are on the lookout for freelance work, how could you have known that the production plant your cousin manages hires freelance packaging designers, or that your neighbor’s investment advisor needs help developing their new website? Best of all, your friends and family can vouch for your dedication and trustworthiness. Before you know it, the number of people who know you are freelancing has grown exponentially.
Former colleagues and bosses
Let former co-workers know you are looking for freelance work and ask them to pass on your name. And don’t forget to reach out to your old boss—especially if you had a good relationship with them. Ask if they know of any opportunities, or if they have advice for finding clients in your field. They might even hire you on the spot for a project once they know you are freelancing. After all–you are familiar with their business, which cuts down on briefing time, and they already know how great you are.
This is also a good reminder to never burn your bridges. A recommendation from a former boss can get your name in front of decision-makers and lead to high-quality freelance work….