Another death blow to the trad TV paradigm. How long can the mortally injured giant keep tottering before it falls? (Oh, c’mon, you don’t really hate that metaphor, do you? Do you?) Give a big hello to Internet Pay TV!
by David Lieberman
This is a big advance for Sony’s plan to offer pay TV channels via the Internet by the end of this year, which it announced in January. Viacom’s agreement to offer its 22 channels outside of cable and satellite is its “first-ever agreement to provide its networks for an Internet-based live TV and video on demand service,” it says this morning. In addition to popular services including BET, Comedy Central, MTV, and Nickelodeon — all in HD — Sony will be able to offer customers access to Viacom’s TV Everywhere websites and apps as well as its full VOD package. The companies didn’t disclose financial terms, although I suspect Viacom CEO Philippe Dauman will face some questions about this later today when he appears at the Goldman Sachs Communacopia conference in NYC.
“Viacom always strives to create transformational opportunities that combine consumer value and technological innovation,” Dauman says. “Given our young, tech-savvy audiences, our networks are essential for any new distribution platform, and we’re excited to be among the many programmers that will help power Sony’s new service and advance a new era for television.”