…This couldn’t be happening to a more worthy group of people…on both sides of the kick:
by Ben Popper
For the last three years, YouTube has put on a series of increasingly extravagant parties meant to convince advertisers that the video platform is the best place to spend their marketing dollars. The fourth annual Brandcast took place last night at the Javits Center, and compared with previous versions, it was decidedly more self-assured. In the past, YouTube spent a lot of time assuring the brands in attendance that its content was safe, high-quality, and watched by more than just bored teenagers. This time YouTube CEO Susan Wojcicki cut to the chase.
“Today, I’m happy to announce that on mobile alone YouTube now reaches more 18–49-year-olds than any network — broadcast or cable. In fact, we reach more 18–49-year-olds during primetime than the top 10 TV shows combined,” she said, citing data from a Nielsen study of US viewers commissioned by Google. “At a time when TV networks are losing audiences, YouTube is growing in every region and across every screen.”